TGE Index Investment Report - Q4 & Year-End 2020
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]
EA Hints at Return to Steam; Sony Examining Sale of PlayStation Vue
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: EA hints at return to Steam; Sony examining sale of PlayStation Vue; and Ubisoft share price plummets following profit warning. EA hints at return to Steam EA has [...]
Tencent Adds Live-Streaming Function to WeChat; Scopely Expands into APAC
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Tencent integrates live-streaming e-commerce functions in WeChat, Scopely expands into APAC, and PlayStation 4 sells thirty million units in the US. Tencent integrates live-streaming e-commerce functions in [...]
Hyper-Casual Esports Platform Ready Raises USD$5m (£4.1m)
BITKRAFT Esports Ventures has spearheaded a USD$5m (£4.1m) Series A funding round in competitive hyper-casual platform Ready. By any technical definition, Ready is an esports offering. At its most fundamental, it lets players do battle in multiplayer games for cash prizes. [...]
Snap Games details real-time multiplayer focus for hyper causal Snapchat games
As one of the dominant social platforms for teenage and young adult users, Snapchat is an obvious home for hyper casual instant games. That's something the platform's team are keenly aware of, it would seem, as a number of games have [...]
Microsoft, Nintendo, and Sony write letter to Trump against game console tariffs; Industry is only "paying lip service" to gaming addiction
TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Microsoft, Nintendo, and Sony write letter to Trump against game console tariff; Industry is only "paying lip service" to gaming addiction - UK technology inquiry chair; and [...]
E3: Microsoft reveals Xbox One successor, coming 2020
With this year's huge E3 gaming conference hardly underway, Microsoft has revealed that its follow up to the Xbox One console, announcing that the machine is due to launch in 2020. Code-named Project Scarlett, the coming console promises to be 'four [...]
Disruptor Beam Lifts Lid on Mobile Live-Ops & Game Dev Platform
The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in [...]
GDC Day Four Roundup: Microsoft's Stadia Response, Steam Store Redesign & Overwatch's Well-Behaved Players
As the Game Developers Conference 2019 nears its end, the news continues to flow. The most interesting story related to the show in this roundup doesn't come from the GDC floor itself, though. Instead, it's from within a reported internal [...]
GDC Day Three Roundup: Epic's USD$100m 'MegaGrants', Oculus' New VR Headset & Keyword's €100m Acquisitions Pot
As GDC continues to thunder forward, Fortnite and Unreal outfit Engine Epic has revealed a USD$100m (£76.6m) fund for developers that use its tech. The MegaGrants initiative has been launched alongside a new suite of online multiplayer dev tools; but the [...]
GDC Day One Roundup: Unity Partners with Tencent, Call of Duty Goes Mobile & How to Catch that Google Keynote
With the first day of the huge Game Developers Conference 2019 behind us, it's a chance to reflect on key news from the show. Here we'll bring you quick spotlights on key stories; something TheGamingEconomy will do every day of [...]
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