DeltaDNA is well known throughout the games industry. It's core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up [...]

If you've browsed the mainstream press recently - and read beyond the news of the new UK Prime Minister - you may have noticed a story ripe with controversy. The perennially popular Grand Theft Auto Online has recently enabled the [...]

TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Paradox Interactive deems 70:30 revenue split ‘outrageous’; Epic pledges crowdfunder refunds for Epic Game Store exclusives; and DJ Marshmello releases new album via mobile game ‘Marshmello Music [...]

Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]

As one of the dominant social platforms for teenage and young adult users, Snapchat is an obvious home for hyper casual instant games. That's something the platform's team are keenly aware of, it would seem, as a number of games have [...]

2K's long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title's apparent ramping up of 'unskippable' ads. It appears some of that frustration may [...]

Game ad tech specialist Synative has moved to make its Playable Studio platform free for devs looking to build playable 'Try Now' demos for Google Play. In essence Synative offers in Playable Studio an accessible platform for building playable ads, all [...]

Seattle start-up Against Gravity has raised USD$24m (£18.9m) of VC funding. The money will help bolster Rec Room, the studio's blend of social space, game compilation and user content generation platform. As reported by TechCrunch, Against Gravity raised the investment over [...]

Google has revealed subtle tweaks to the way mobile games on its Android Play Store are rated. Google detailed its new plans for rating games at its own I/O developer conference this week. The changes have been enacted to help – [...]

That figure – and Niko's other findings – point to rapid growth in China’s games market, despite state involvement stifling game releases in the country through 2018 and into this year. Niko's in-depth report points to the fact that China presently [...]