New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their [...]

Google has revealed subtle tweaks to the way mobile games on its Android Play Store are rated. Google detailed its new plans for rating games at its own I/O developer conference this week. The changes have been enacted to help – [...]

That figure – and Niko's other findings – point to rapid growth in China’s games market, despite state involvement stifling game releases in the country through 2018 and into this year. Niko's in-depth report points to the fact that China presently [...]

Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users - and content creators - perceive [...]

Google CEO Sundar Pichai has revealed that game publishers have been keen for the tech giant to assert its commitment to its new Stadia streaming platform. Revealed at GDC earlier this year, the Stadia platform offers consumers a cloud-based gaming system. [...]

Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We've all heard so much about AI in recent months that it's easy to assume any reference [...]

In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return... The [...]

Crowdfunding platform Kickstarter has seen backers give USD$1bn (£769m) to game projects in the ten years since its launch. When Kickstarter launched in 2009, crowdfunding was little known to the public, but following some high-profile projects by prominent creators, it quickly [...]

The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in [...]

Gaming giant Epic has removed a player-created scene from the Fortnite gameplay map after the game's fans reported that it depicted seriously problematic content. TheGamingEconomy will offer a brief warning here; this article will necessarily make very occasional and passing references to [...]