There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. [...]

Last night, the Google-owned artificial intelligence outfit DeepMind gave us a taste of the future by pitching two esports professionals against a nonhuman player built from its proprietary technology. DeepMind has already seen its AI defeat world go champion Lee Sedol, [...]

The worldwide market for digital spending on games dipped 2% throughout December 2018. The festive period is typically a pivotal one for game downloads, as new devices arrive as Christmas presents, and gifted money is spent in app stores. But looking behind the [...]

Facebook's advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too 'sexually suggestive' for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s [...]

Apple customers across the world collectively spent USD$1.22bn (£1.7bn) in the week that ran from Christmas Day 2018 to New Years Day 2019: the company's user spending record for the period. The festive week is famously a time for peaks in [...]

The gaming-centric voice chat platform Discord has raised USD$150m (£118m) in a round of funding that may position it to rival Valve and Epic's efforts to dominate video game distribution platforms. The new round of funding, led by investment group Greenoaks [...]

Here at TheGamingEconomy, we're not usually inclined to cover the latest developments in choreography, and muse over the thorny issue of ownership of dance moves. But then with Fortnite's eccentric game universe continuing to dominate popular culture, anything is possible. And [...]

Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to [...]

Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But [...]

Earlier this week, the latest EMEAA game sales charts were released. The relatively new (and long-awaited) GSD charts compile data from across an impressive spread of countries, from Australia and Great Britain, to India and South Africa, via Ukraine and [...]