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  • GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher

    Facebook's advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too 'sexually suggestive' for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s [...]

  • Mobile eSports as a Tool to Aquire & Retain: A Primer

    You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]

  • Why Gaming Apps Can Win with 6-Second Video Ads

    When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning ad business and its well-established in-app monetisation strategy. The company has nearly 400 million MAUs, and there was clearly an [...]

  • Now & Next: eSports

    Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you might have guessed it (though you may never have heard of it) – it’s the [...]

  • King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

    King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the [...]