New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their [...]

That figure – and Niko's other findings – point to rapid growth in China’s games market, despite state involvement stifling game releases in the country through 2018 and into this year. Niko's in-depth report points to the fact that China presently [...]

Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users - and content creators - perceive [...]

Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We've all heard so much about AI in recent months that it's easy to assume any reference [...]

U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you're not familiar with 'stratosphere advertisements' – also known as 'orbital display ads' – brace yourself. Russian tech outfit StartRocket [...]

The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in [...]

Gaming giant Epic has removed a player-created scene from the Fortnite gameplay map after the game's fans reported that it depicted seriously problematic content. TheGamingEconomy will offer a brief warning here; this article will necessarily make very occasional and passing references to [...]

The United Kingdom's games sector appears to be in rude health. As part of this week's ongoing London Games Festival, it was revealed that the UK games market enjoyed 10% year-on-year growth through 2018. UK games industry trade body Ukie also [...]

Angry Birds outfit Rovio has announced that it has placed USD$3m (£2.3m) into the new Play Ventures fund, which hopes to initially invest in 20-25 video game companies. Play Ventures was founded last year by video game entrepreneurs Harri Manninen and [...]

As the Game Developers Conference 2019 nears its end, the news continues to flow. The most interesting story related to the show in this roundup doesn't come from the GDC floor itself, though. Instead, it's from within a reported internal [...]