It's easy to feel instinctively optimistic about in-game advertising. In recent years there's been a powerful sense that in-game ads aren't simply an increasingly valuable means of income for developers and publishers; perhaps they're now understood and embraced by more consumers [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Nintendo open to cloud gaming; only two new releases in best-selling Steam Games of 2019; and 12 million subscribers forecast for Apple Arcade. Nintendo open to cloud [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook's VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires [...]

In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player 'affinity' with given games might unlock new [...]

'Mixed reality' content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled [...]

Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech; Nintendo Debuts Mario Kart Mobile Subscription Service Switch Lite Sales [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Play Pass Subscription Service; Borderlands 3 Pushes Franchise Over USD$1bn (£803.6m) Net Bookings [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA; French Court's Steam Second Hand Sales Ruling Contradicts EU Law, Says Trade Body PUBG Mobile Revenue Passes [...]