TGE Index Investment Report - Q4 & Year-End 2020
TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Microsoft gaming revenue up 22%; Sony sees strong digital growth; and CD Projekt Red delays Cyberpunk 2077 for third time. Microsoft gaming revenue up 22% Microsoft has released [...]
ironSource debuts new cross-platform mobile cross-promotion solution
Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform - which TheGamingEconomy [...]
PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign
U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you're not familiar with 'stratosphere advertisements' – also known as 'orbital display ads' – brace yourself. Russian tech outfit StartRocket [...]
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