Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, has announced that it has signed an exclusive partnership agreement with Ubisoft, a leading video game company, to deliver native in-game advertising for Hyper Scape, its futuristic, free-to-play, urban battle royale game that was officially launched on 11 August 2020.
Bidstack will deliver in-game advertising for Hyper Scape across both PC and console devices, including Xbox One and PlayStation 4.
This partnership follows Bidstack's supply-side strategy to focus on working with the world's leading video games developers and publishers to incorporate Bidstack's proprietary technology into their games.
James Draper, CEO of Bidstack, said:
"This deal shows the progress the business has made over the last two years. The team at Ubisoft has become a close partner, and together we're excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape.
"We look forward to delivering true 'virtual out of home' advertising campaigns into these open world gaming environments together with our global relationships with game publishers and developers, agency holding groups and brands direct.
"This agreement signifies another major milestone for not only the Company but the native in-game advertising industry as a whole."