TGE Index Investment Report - Q4 & Year-End 2020
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]
Team17 sees revenues climb 97%; BAFTA drops mobile category in game awards restructuring
TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17's 97% revenue growth; BAFTA restructures game awards; Google Stadia VP talks cross-progression and free trials; app games for crivers outfit Drivetime secures USD$11m (£8.9m) investment. Team17 [...]
Panic, Playdate and the crank: A lesson learned in engaging the games industry
The last two days have been a bumpy ride for Panic. The software company and occasional game publisher recently dazzled the global games industry by revealing its delightfully unconventional gaming handheld, the Playdate. Then the organisers of a modest gaming event [...]
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