TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AppLovin to acquire Adjust; MPL raises USD$95m (£70m); and TT Yuyin secures USD$100m (£73.2m) in Series B financing. AppLovin to acquire Adjust Mobile game publisher, marketplace, and advertising technology provider AppLovin has announced that it is set to acquire Berlin-based app measurement and marketing supplier Adjust. Financial terms of the acquisition have not been disclosed, however an anonymous source has suggested to Bloomberg that the deal is worth [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Microsoft acquires ZeniMax for USD$7.5bn (£5.8bn); Playco raises USD$100m (£77.7m); and Mobile Premier League secures USD$90m (£70m). Microsoft acquires ZeniMax for USD$7.5bn (£5.8bn) Microsoft has announced that it has entered into an agreement to purchase Bethesda Softworks parent company ZeniMax Media for USD$7.5bn (£5.8bn) in cash, with the transaction expected to close in the second half of the 2021-2022 financial year. The acquisition adds leading RPG and shooter [...]