The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data [...]

Year after year, the gaming industry produces more advanced, high-specification games that require powerful hardware which, due to high prices, is not available for all gamers. This is a problem that is not surprising, writes Egor Gurjev, CEO at Playkey, exclusively [...]

In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it [...]

Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights [...]

TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week's edition: Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business; and Zynga Grabs Gram Games for USD$250m.  Voodoo Gets Some Help from Goldman There is a [...]

Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different [...]

For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the bad publicity around fraud. TheGamingEconomy speaks exclusively with Asaf Greiner, CEO and co-founder, Protected Media, about why in-app fraud continues [...]

TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]

With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication capabilities. TheGamingEconomy speaks exclusively with Shlomi Gian, CEO, and Chetan Ahuja, CTO, PacketZoom (both pictured), about [...]

Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year. The game has barely touched the sides in [...]