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Mobile eSports as a Tool to Aquire & Retain: A Primer
You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]
Introducing TheGamingEconomy's New Editor
Over the years I've been writing about video games, I've often seen a peculiar division drawn that separates the process of making games and the methods of distributing and monetising them. Game design, art, coding, audio, and other such specialties are [...]
Your App Has Launched, Now How Are You Going to Make Money?
Whether your mobile app is 'just' another extension of your long-owned and monetised media property, or a brand-new, standalone product that you are launching as a new developer, you have a few immediate choices to make – choices that, while [...]
Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]
Effective Mobile Retargeting Hinges on Segmentation
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]
Germany: A Tale of Two Ecosystems
ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]
From Developer to End User: Why Cybersecurity in Gaming Must be A Team Effort
Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]
What We Can Learn from the Biggest Gaming PR Stunts
With thousands of video games coming out every year, standing out from the crowd can be a major challenge for studios and publishers. While there’s always temptation to go over the top with a crazy PR stunt, there’s a lot [...]
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected - it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, [...]
Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios
Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this reason, AppLovin recently announced the launch of Lion Studios – a media devision to help indie [...]
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